Gambling Advertising and Incidental Marketing Exposure in Soccer Matchday Programmes

Computational Advertising: A Paradigm Shift for Advertising and Marketing?

Scent Marketing: Subliminal Advertising Messages

Store chains and service providers beguile customers with a pleasant shopping atmosphere often realized by installing scent diffusers to evaporate overwhelming fragrances. Such systems named as olfactory technology are becoming a standard interior of commercial locations as well as public places and are more and more gain importance in human-computer interaction. This paper delivers insight int...

Visual and Verbal Rhetorical Figures under Directed Processing versus Incidental Exposure to Advertising

This re-inquiry examines the robustness of research showing that rhetorical figures such as rhyme and metaphor can have a positive impact on consumer response to advertising. Prior empirical research explicitly directed subjects to process the ads and generally examined either visual or verbal rhetoric, but not both. We embedded ads containing visual and verbal figures in a 32-page magazine des...

Verbal Rhetoric versus Message Repetition Under Heavy Processing Load and Incidental Exposure to Advertising

Overloaded and disinterested consumers have become skillful at screening out ads. In response, advertisers employ and combine various strategies, with two major ones being (a) rhetorical figures (e.g., rhyme, puns) and (b) message repetition. Though each has received substantial research attention and is crucial to advertising theory, they have not been examined simultaneously. We conducted a m...

Marketing and advertising: harmful to children's health.

Marketing and advertising: harmful to children’s health One of the biggest contributors to the explosive increase in childhood obesity, including such complications as type 2 diabetes, is aggressive marketing and advertising by the food industry, according to a group called Stop Commercial Exploitation of Children Coalition (SCEC). The group held its second annual Summit on the Commercialisatio...